ONYX Mineral Complex Straightening System
Professional only. Applied, fully rinsed, then flat-ironed. No smoke, no formaldehyde.
BOOK IT AT A SALON ↗︎ABOUT COCOCHOCO
Twenty years
behind the science.
COCOCHOCO has made professional haircare since 2006, in its own facilities, for stylists in 20+ countries. In the US we bring one thing to the chair: ONYX, a formaldehyde-free Mineral Complex Straightening System, and the home-care line that keeps the result.
OUR STORY / COCOCHOCO PROFESSIONAL
Born in the salon.
Made for the chair.
COCOCHOCO started in 2006 with a simple promise to the professionals who use it: a formula you can trust on every client, produced in our own facilities and refined with the stylists who work with it every day. Twenty years on, that promise reaches salons in 20+ countries.
In the US, that story is written one chair at a time. ONYX Mineral Complex Straightening System gives stylists a formaldehyde-free straightening service their clients come back for, and a complete aftercare line to send home with them. We are a small team that knows your name, answers the phone, and shows up to teach.
2006FOUNDED
20+COUNTRIES
0FORMALDEHYDE
HOW IT WORKS TOGETHER
One service.
Four steps at home.
ONYX is a professional salon service with around 45 minutes of processing time. Results typically last 4 to 6 months with the right aftercare: cleanse, condition, treat and finish.
INSIDE THE FORMULAS
What’s doing
the work.
Six actives that show up across the collection, and where to find each one. Full ingredient lists are on every product page.
- 01
Glyoxylic mineral complex
The heart of ONYX. Reshapes the hair in a controlled low-pH environment and is rinsed out before ironing.
Found in: ONYX Mineral Complex ↗︎ - 02
Hydrolyzed collagen
Moisturizes and strengthens: helps repair damaged hair and improve elasticity while the service sets.
Found in: ONYX Mineral Complex ↗︎ - 03
Baobab seed extract
A plant-derived conditioner in the ONYX formula story, for softness and slip.
Found in: ONYX Mineral Complex ↗︎ - 04
Cold-pressed argan oil
Lightweight and alcohol-free, for shine without residue. In the sulfate-free line and the Argan Oil treatment.
Found in: Argan Oil, Sulphate-Free Shampoo ↗︎ - 05
Avocado oil
The hydration in the ONYX leave-in and the Hydro Boost treatment: softness, less frizz, faster blow-dries.
Found in: ONYX Avocado Bond Leave-in ↗︎ - 06
Ceramides
Rebuild the cuticle’s cell membrane complex so colour, moisture and strength stay in.
Found in: The Ceramide line ↗︎
OUR FACTORY
Made to
a standard.
Our own manufacturing facility, with production lines and quality control certified to international standards. Every COCOCHOCO product is made there, trusted by professionals in 20+ countries.
ISO 9001
Quality Management System: consistent product quality, customer satisfaction and continuous improvement.
ISO 22716
Good Manufacturing Practices (GMP) for cosmetics: safe production, testing and storage.
ISO 13485
Quality Management System for medical devices, covering design, development, production and servicing.
ISO 14001
Environmental Management System: sustainable manufacturing and efficient resource management.
Cruelty-free and vegan
Developed without animal testing, with vegan-friendly ingredients.
FDA and EU compliant
Formulated and produced in compliance with US FDA and EU cosmetic regulations.
WHERE WE COME FROM
Made, trained,
taught.
Our own factory
Every bottle is made in the brand’s own factory, certified ISO 9001, ISO 22716 (cosmetics GMP), ISO 13485 and ISO 14001, cruelty-free and vegan, and compliant with US FDA and EU cosmetics regulations. Formulas since 2006.
THE SCIENCE ↗︎Bangkok, Thailand
COCOCHOCO’s international academy, where educators from the brand’s markets train on the system and the newest techniques.
THE ACADEMY ↗︎Millburn, New Jersey
Home of COCOCHOCO USA’s hands-on ONYX certification classes at YK Salon, and the base for salons across NJ, NY and California.
NEXT CLASS ↗︎WHAT DRIVES THE BRAND
Four things
we don’t trade away.
The principles behind every bottle, class and conversation.
- 01
Professional first.
Every formula is built for the chair, tested with working stylists, and taught hands-on before it is sold.
- 02
Health over shortcuts.
ONYX straightens from the inside out, formaldehyde-free and fully rinsed before the iron. No fumes, no coating, no compromise on the hair.
- 03
Results you can keep.
A salon service that lasts 4 to 6 months, and an aftercare line designed to carry the finish home.
- 04
A team you can reach.
Education, support and a real person on the phone. We grow with the salons that grow with us.
IN THE CHAIR TODAY
Salons that
offer ONYX.
ONYX is a salon service. These are the salons offering it today, with more joining after every certification class.
New Jersey
- Bangz Salon & Wellness Spa
- Dolce Salon & Spa
- Ella Salon
- Glaze Salon
- Matiz Infinity Salon
- Michele's Station Square Hair Salon
- Nayi D'Z Hair Salon
- Nino Tollis Salon
- Robert Palumbo Hair Design
- Salon 518
- Sophistikate Salon
- YK Salon
- Ysabel's Beauty Salon
New York
- Balayage Me Hair Salon
- Endwell Beauty Salon
- Nao-Europa
- Salon Dumbo
- Zaks Hair Salon
California
- Classy Hair Salon
- Gavert Atelier Salon
- Hair and Beauty by Martin
COCOCHOCO ACADEMY
Taught by the people
who use it.
COCOCHOCO education runs from the brand’s international academy in Bangkok, where educators from the brand’s markets train on the system and the newest techniques, to hands-on ONYX certification classes here in the US. Every US class is taught by stylists who offer ONYX in their own salons.
Yoni Kreger
COCOCHOCO USA educator · YK Salon, Millburn NJ
Thirty years behind the chair, twenty of them in the States. Yoni owned several salons before opening YK Salon in Millburn and joining COCOCHOCO USA as an educator. He leads the US ONYX certification classes and teaches the system the way he uses it on clients every week: consultation, application, ironing and the aftercare conversation.
Peter Orcinoli
COCOCHOCO USA educator · International platform artist
Decades in professional haircare, on stage and in the classroom, and the passion for this industry hasn't faded. Peter is an international platform artist, educator and product developer who created iLearn Academy and helped change how stylists approach texture, cutting and extensions. At COCOCHOCO USA, he teaches the way he builds: the science behind the product, the technique behind the result, and the business behind a growing salon.
A NOTE FROM YONI
I came to the States twenty years ago and I have been doing hair for thirty. I had a couple of salons over the years, and now I have a new project in Millburn, New Jersey. When I joined COCOCHOCO I was amazed at how this really works: no formaldehyde, a different technique, and results you see right away. The most exciting part is still watching someone’s face when you show them the change in their hair. It is a big transformation, every time. If you are a stylist thinking about ONYX, or a client wondering if it is for your hair, write to us. A person who does this service answers.
Yoni KregerCOCOCHOCO USA educator · YK Salon, Millburn NJsupport@cocochoco-usa.com725-284-6632