Behind the brand:
COCOCHOCO since 2006

COCOCHOCO was born in the salon. Since 2006 the brand has developed professional smoothing treatments, produced in its own facilities and trusted by stylists in more than twenty countries. The idea has stayed the same from the first bottle: give professionals a formula they can rely on, and give their clients a result they can keep.

From treatment to system

ONYX is the latest expression of that idea. It is not a traditional keratin treatment. It is a mineral complex straightening system that works from the inside out, in a controlled low-pH environment, and is fully rinsed from the hair before any heat is applied. One formula covers a range of finishes, from soft smoothing with natural movement to a sleek, glass-like result.

The follow-through

A salon transformation deserves a routine that keeps it. The ONYX aftercare collection, shampoo, conditioner, mask and serum, is designed to be used together after the service, so the finish your stylist created lasts the way it should.

In the United States

COCOCHOCO USA brings the system to salons and professionals across the country, with education and certification at the center: hands-on classes, certified educators and a growing community of ONYX stylists.